About Us

Aloha!

What do two watermen from Hawai’i do when they can’t find a strap that will securely hold an ama onto a canoe? Invent one!

We’re those watermen, Jon & Ben. In 2018, we started Simple Strap when a need collided with inspiration, perspiration, and know-how. It all began with a conversation over lunch on the beach. Then, after endless hours of research, countless brainstorming sessions, and repeated trial-and-error field tests, a revolutionary new tie-down was born that can quickly and securely fasten, strap and bundle just about anything!

Starting out in just a few stores in Hawai’i, Simple Strap is now available online and in over 1000 locations worldwide. From contractors to weekend warriors, do-it-yourselfers, farmers, campers, and yoga moms, every day, customers are finding innovative ways that Simple Strap is making their lives easier.

We’re those watermen, Jon & Ben. In 2018, we started Simple Strap when a need collided with inspiration, perspiration, and know-how. It all began with a conversation over lunch on the beach. Then, after endless hours of research, countless brainstorming sessions, and repeated trial-and-error field tests, a revolutionary new tie-down was born that can quickly and securely fasten, strap and bundle just about anything!

Starting out in just a few stores in Hawai’i, Simple Strap is now available online and in over 1000 locations worldwide. From contractors to weekend warriors, do-it-yourselfers, farmers, campers, and yoga moms, every day, customers are finding innovative ways that Simple Strap is making their lives easier.