About Us

A-looooo-ha!

What do three watermen from Hawai’i do when they can’t find a strap that will securely hold an ama onto a canoe? Invent one!

We’re those three watermen, Jon, Ben, and CJ. In 2018, we started Simple Strap when a need collided with inspiration, perspiration, and know-how. It all began with a conversation over lunch on the beach. Then, after endless hours of research, countless brainstorming sessions, and repeated trial-and-error field tests, a revolutionary new tie-down was born that can quickly and securely fasten, strap and bundle just about anything!

Starting out in just a few stores in Hawai’i, Simple Strap is now available online and in over 600 locations worldwide. From weekend warriors to contractors, do-it-yourselfers, farmers, campers, and yoga moms, every day, customers are finding innovative ways that Simple Strap is making their lives easier.

We’re those three watermen, Jon, Ben, and CJ. In 2018, we started Simple Strap when a need collided with inspiration, perspiration, and know-how. It all began with a conversation over lunch on the beach. Then, after endless hours of research, countless brainstorming sessions, and repeated trial-and-error field tests, a revolutionary new tie-down was born that can quickly and securely fasten, strap and bundle just about anything!

Starting out in just a few stores in Hawai’i, Simple Strap is now available online and in over 600 locations worldwide. From weekend warriors to contractors, do-it-yourselfers, farmers, campers, and yoga moms, every day, customers are finding innovative ways that Simple Strap is making their lives easier.